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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
No more bumps. The single-blade Bevel Safety Razor shaves at skin level, helping prevent nicks, tugs, and bumps by carefully removing hair from the skin’s surface instead of uprooting hair beneath it like some multi-blade razors. The best part? Our sleek, brass-weighted razor is easy to clean, comes with ten complimentary blades, and does away with the cheap feel and lifetime cost of disposable razors.
For best use, always hold the Safety Razor at about a 30° angle. Holding the logo on the head against your skin, tilt the handle until the blade touches your skin. Be easy and let the weight of the razor do the work. Don’t apply pressure. Keep your glides short, and don’t forget to always shave in the direction your hair is growing.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.