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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
White evokes the pure, magical essence of Glinda’s radiant charm and the ethereal glow of the Land of Oz in Wicked.
Get ready to unleash your inner witch with OPI’s spellbinding Wicked collection! Inspired by the hit musical, these magical shades include bewitching greens, fiery reds, creamy neutrals, and a dash of sparkle and glitter. It's time to let your nails cast a spell with colors as bold and captivating as the story itself!
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.