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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Seal the deal on superior color protection. Within this buildable, post-wash formula, I united multiple color-preserving benefits with Color Shield UV Complex: moisture, shine, protection from UV, and heat protection up to 450°F.
Clinically tested to:
prevent color fading*
boost shine**
shield hair from UV rays***
*based on a clinical study using a Colorimeter for the Peptide Protect regimen
**based on a clinical study using a Glossymeter for the Peptide Protect regimen
***based on a SEM clinical study on 10 hair tresses for the Peptide Protect regimen
HOW TO USE
1. Right out of the shower towel dry your hair.
2. Immediately, while hair is still wet, apply 5-10 sprays all over your hair.
3. Blow dry or air dry as desired.
EXPERT TIP: Use a small amount on dry hair to help define and control frizz between washes.
Key Ingredients:
Hydrolyzed Quinoa: Helps preserve and retain color over time and enhances color vibrancy with repeat applications.
Contains Color Shield UV Complex formulated to preserve the vibrancy of hair color and boost shine to keep it looking brilliant while fortifying and shielding hair from harmful UV rays.
Featuring our honey cream fragrance with notes of almond, violet, honey, vanilla cream + sandalwood.
cruelty free | color + keratin safe | vegan
free of sulfates, parabens, phthalates + silicones
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.