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Get 10% off everything in our Fall Sale. Ends Friday October 31st. Use code SAVE10 at checkout.
Get free shipping on all orders over $30. Consider adding more to your basket to take advantage of this offer.
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Curly Hair is formulated with Chia Extract to shape and define your natural curls. The gentle foaming ingredients have been specifically formulated for Curly Hair and are silicone-free.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom curly hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.