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Authenticity and quality guaranteed
Authenticity and quality guaranteed
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Shop sustainably with This is Beauty
Shop sustainably with This is Beauty
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
What It Is: This gentle, antioxidant-rich cleanser lathers up to remove dirt, oil, and makeup without drying out your skin. You’re left feeling soft and hydrated—never stripped.
For: All skin types
What It Solves: Non-stripping and detergent-free, this gel cleanser delivers a gentle, thorough clean. This fragrance-free formula is packed with superfruit antioxidants for conditioning cleanse. Aloe leaf juice delivers soothing, balancing hydration, while Pro Vitamin B5 helps calm skin and retains moisture.
The Results:
Based on a two-week consumer perception trial of people aged 18-50
100% agree the product is gentle and non-irritating.
100% agree the product removed excess dirt, oil, and other impurities.
94% agree skin feels smoother, softer, and more hydrated.
How To Use: Massage 1-2 pumps into wet skin for 60 seconds, rinse thoroughly with cool water, and pat dry. Use AM and PM on entire face.
Good to Know: This cleanser is soap-free, meaning we formulated it without the drying ingredients of traditional soaps. That way, it doesn't strip away good oils from your skin or disrupt your natural pH balance.
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ACCESSIBILITY
Shop NowYour favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
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SUSTAINABILITY
About UsCombating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
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COMMUNITY
TIB BlogWe’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.