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We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our rigorous 6-point quality control process.
Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
Add sumptuous, hydrating color to your pout with the Illamasqua Lipstick. Available in a range of creamy matte and iridescent finishes, the long-wearing lipstick glides on effortlessly to soften and condition, whilst delivering luscious color in just one stroke. Lips are smooth, comfortable and defined.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.