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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
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Revamp your getting-ready routine by adding the Essential Collection Complete Makeup Brush Set from Sonia Kashuk™ to your beauty arsenal. Each makeup brush in this 10-piece set is made with soft nylon bristles that let you apply powder and liquid products effortlessly while blending them for an airbrushed finish. Their black metal handles are easy to clean and grip, while the two-tone brown and white brush heads bring a chic look to any countertop or vanity. Whether you're channeling an all-natural vibe or creating something bold for a night out, this nylon makeup brush set lets you achieve any look you dream up.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.