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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
For a limited time, get free USPS ground advantage shipping on all orders.
Visibly shinier, smoother hair is possible with the all-new SmoothStay curling iron that features triple-coated ceramic barrel infused with coconut oil for long-lasting results. Paired with ceramic tourmaline ionic technology for reduced static and frizz, it leaves a silky finish you can’t stop touching. Faster styling is made possible with heat-sensing technology that maintains heat evenly, while also decreasing heat damage. Effortlessly style tight, bouncy curls that are long lasting with the SmoothStay curling iron.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.