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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
The Oral-B Genius X Limited helps you brush like your dentist recommends. It has a revolutionary artificial intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day. Using Bluetooth and your smartphone it allows you to see and improve your daily brushing habits and provide you with real-time feedback about your brushing habits. The Oral-B app seamlessly pairs your Oral-B Genius X toothbrush with a smartphone and you're on your way to brushing like your dentist recommends. The 360 SmartRing with LED lights allows you to personalize your brushing experience with your choice of colors.
ADAPTER IS INCLUDED.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.