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Every product you purchase from This is Beauty helps reduce the environmental impact of the beauty industry. Just because there is an imperfection doesn’t mean the product should end up in landfill. What's inside is perfect!
We only partner with trusted retailers and brands with full traceability back to the manufacturing source. All of our products have their authenticity guaranteed and are put through our 6-point quality control process.
Free shipping on all orders over $30. If your product is less than $30 consider adding more to your basket take advantage of this offer.
Eyeko’s Micro Brow Precision Pencil combines a soft, easy glide formula with a fine, twist-up nibbed applicator for naturally defined brows. The smooth formula allows you to draw in fine, hair-like strokes to sparse areas of the brow with ease and no drag to the skin. With a built-in brow spoolie, Micro Brow allows you to effortlessly groom and shape your brows for a natural finish. Available in 5 brow shades, Eyeko’s Micro Brow will stay in place for up to 16 hours.
Your favorite brands and products at accessible prices, with quirks and imperfections and their own story to tell.
Combating unnecessary waste in the beauty industry by purchasing perfectly good products to keep them in circulation for longer.
We’re a movement. A community. A conversation. We’re working with you to have hard conversations and change from the inside out.